The premier business and service directory for the active senior


The 55 Spotlight publishes and distributes local recommended business and service directories for ‘active senior’ audiences nationwide. Each edition aims to provide the audience with qualified and professional vendors in their market while generating word-of-mouth opportunities and referrals for its advertisers. Therefore, our mission is two-fold:
1. To provide local senior communities with a resource of recommended, quality service providers who can fulfill their needs.
2. To generate name branding, recognition, and word-of-mouth marketing for our advertisers within their local senior communities.



  • The 55 Spotlight Consumer spends close to 50 percent of all dollars, yet less than 5 percent of advertising is geared towards them. There’s simply a lack of marketing, and that sometimes results in low awareness of cutting-edge solutions by many 50+ consumers. If you’re looking to target Boomers, this is where you have to start.
  • Over the next 20 years, spending by people 50+ is expected to increase by 58 percent to $4.74 trillion, while spending by Americans aged 25-50 will grow by only 24 percent. The key takeaway for investors and entrepreneurs is this – this market is too big to ignore.
  • 70% of the disposable income in the U.S. is controlled by Baby Boomers.
  • Boomers outspend younger adults online 2:1 on a per-capita basis, and they spend more than other generations by an estimated $400 billion a year.
  • According to research conducted by Pew Internet and American Life Project, adults in the 50+ age demographic account for 80 percent of all spending on luxury travel. All told, boomers spend $120 billion per year on travel, according to a report from Skift.


The 55 Spotlight is the premier business and service directory for the active senior community. Our publication connects the senior audience with local, qualified professionals and generates new business opportunities and word-of-mouth referrals for advertisers.



Ad sizes as follows:
Sizes shown as W x H

2P SPREAD:  10in X 8in
FULL PAGE:  5in X 8in
HALF PAGE:  5in X 4in
QTR – PAGE:  5in X 2in

Please submit print ready artwork at a resolution of 300PPI or above to ensure a high-quality print.


Cropping / Bleed Area

All submitted artwork must also include a 0.125in BLEED AREA all the way around the ad. This ensures all artwork is cropped properly once sent to print.

The additional bleed will add 0.25in to each dimension of the final ad size. For example a FULL PAGE will be 5.25in X 8.25in

Accepted Formats

We accept most image formats:

Please send any artwork at the highest quality or resolution as possible.

Please DO NOT send Publisher files (.PUB) – convert these to a standard image format prior to sending to us.


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